Understanding the OM Bajaj Brand
When it comes to motorcycles, the name OM Bajaj holds significant weight in the Indian market. Known for its robust and reliable vehicles, OM Bajaj has been a staple in the Indian two-wheeler industry for decades. In this article, we delve into the various aspects of the OM Bajaj brand, from its history to its latest offerings.
History and Background
OM Bajaj, a division of Bajaj Auto Limited, was established in 1945. The company started with the production of bicycles and later ventured into motorcycles. Over the years, OM Bajaj has become synonymous with durability and reliability, making it a preferred choice for many Indian consumers.
Product Range
OM Bajaj offers a diverse range of motorcycles, catering to different segments of the market. Here’s a brief overview of some of their popular models:
| Model | Engine Capacity | Price Range (INR) |
|---|---|---|
| OM 100 | 100cc | 30,000 – 40,000 |
| OM 110 | 110cc | 40,000 – 50,000 |
| OM 150 | 150cc | 50,000 – 60,000 |
| OM 200 | 200cc | 60,000 – 70,000 |
Engine and Performance
OM Bajaj motorcycles are powered by air-cooled, four-stroke engines. The company has always focused on providing a smooth and reliable riding experience. Here are some key features of their engines:
- Single-cylinder, air-cooled engine
- Robust and reliable performance
- Good fuel efficiency
Design and Build Quality
OM Bajaj motorcycles are known for their sturdy build and simple yet elegant design. The company focuses on providing a comfortable riding experience, with features like a wide handlebar, comfortable seating, and easy-to-read instruments.
After-Sales Service
OM Bajaj has a vast network of service centers across India, ensuring that customers receive prompt and efficient service. The company offers a range of after-sales services, including:
- Regular maintenance and service
- Replacement of spare parts
- Free check-ups
Competitive Edge
OM Bajaj has managed to maintain its position in the Indian two-wheeler market by focusing on the following aspects:
- Robust and reliable vehicles
- Competitive pricing
- Extensive after-sales service network
Future Prospects
With the Indian two-wheeler market growing at a rapid pace, OM Bajaj is well-positioned to capture a significant share of the market. The company is continuously working on improving its product range and enhancing the overall customer experience.
Conclusion
OM Bajaj has been a trusted name in the Indian two-wheeler industry for decades. With its focus on durability, reliability, and customer satisfaction, the brand is likely to remain a preferred choice for many Indian consumers in the years to come.
