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AdTheorent wins “Finest Cellular M .”

NEW YORK, November 21, 2022

Digiday’s prestigious awards program acknowledged Know-how Modernize Communication and Advertising and marketing World wide

NEWYORK, November 21, 2022 /PRNewswire/ — AdTheorent Holding Firm, Inc. (Nasdaq: ADTH) (“Adtheorent” or “Firm”), a pacesetter in programmatic digital promoting that makes use of superior machine studying and privateness transition options to ship worth real-world worth for advertisers and entrepreneurs, introduced at the moment that the platform has been chosen because the winner of the “Finest Cellular Advertising and marketing Platform” within the Know-how Awards. Digiday 2022, awarding the know-how platform that gives one of the best cross-device options for cell advertising and marketing.

AdTheorent Wins “Finest Cellular Advertising and marketing Platform” in Digiday Know-how Awards

AdTheorent is a digital media platform with privacy-transforming strategies for executing high-performance programmatic digital promoting campaigns, serving each model and company purchasers. As an alternative of specializing in consumer ID concentrating on, AdTheorent’s AT Platform makes use of superior information science and machine studying to attain advert impressions based mostly on the statistical probability that serving promoting on these impressions will ship the specified marketing campaign enterprise goal. AdTheorent builds customized machine studying fashions for every marketing campaign aim – whether or not on-line actions like gross sales or real-world actions like retailer visits – and deploys them to the platform to carry out and optimize robotically. Accessible to advertisers in a full-service managed capability or as a Direct Entry “self-service” providing, AdTheorent’s platform works at scale with evaluate platform fashions hundreds of thousands of impressions per second based mostly on over 900 information attributes, decide information correlations between conversions, and optimize concentrating on based mostly on the expected rating of every impression. AdTheorent evaluates greater than one million impressions per second to foretell which of the billions of obtainable digital advert impressions will end in future client conversions.

Adtheorent Predictive Promoting will not be depending on third occasion information licenses, cookies, system IDs, or Unified IDs, or private IDs. AdTheorent’s privacy-driven method to digital promoting and its skill to drive enhanced enterprise outcomes for advertisers units the corporate aside from others within the {industry}.

“Adtheorent presents a essentially totally different method to programmatic promoting, delivering superior outcomes for advertisers in an environment friendly and privacy-oriented approach,” mentioned. Jim Lawson, CEO of AdTheorent. “We consider it is too late for programmatic promoting know-how to have a extra fashionable and data-driven technique for efficient advert concentrating on, and that is the value-added disruption we deliver.” We’re honored to win the Digiday Know-how Award for ‘Finest Cellular Advertising and marketing Platform’ and thank the judges for this recognition.”

The 2022 Digiday Know-how Awards acknowledge corporations which can be exploring new applied sciences and adapting to satisfy the wants of the digital media {industry}. Digiday’s industry-leading jury evaluated lots of of entries to determine corporations or campaigns that clearly reveal success based mostly on the next standards: Innovation, Creativity, Client Worth, Outcomes and General. Digiday’s award packages are among the many most influential within the {industry}.

For extra data on AdTheorent’s method, click on right here.

About AdTheorent:
AdTheorent (Nasdaq: ADTH) makes use of superior machine studying and privacy-oriented options to ship impactful promoting campaigns to entrepreneurs. Adtheorent AT’s machine learning-enabled platform gives predictive concentrating on, geo-intelligence, viewers scaling, and in-house creativity, Studio AT. Leverage solely non-sensitive information and deal with predictive worth of machine studying fashions, AdTheorent’s product suite, and versatile transactional fashions that allow advertisers to determine potential customers certified with the last word artistic expertise to ship superior outcomes, measured in opposition to every advertiser’s precise wants. world enterprise objectives.

AdTheorent is constantly acknowledged with quite a few awards for know-how, merchandise, progress and workplaces. AdTheorent was named one of many AdExchanger 2022 Prime 50 Programming Energy Corporations and honored with the AI ​​Breakthrough Award and “Most Modern Product” (BIG Innovation Award) for five consecutive years . Moreover, AdTheorent is the one six-time recipient of Frost & Sullivan’s “Digital Promoting Management Award”. In September, as evidenced by AdTheorent’s continued prioritization of its staff, AdTheorent was named to Crain’s Prime 100 Finest Locations to Work in NYC for the ninth 12 months in a row. AdTheorent ranks fifth within the Main Employer Class and seventeenth general in 2022.

AdTheory relies in New Yorkwith fourteen workplaces all through USA and Canada. For extra data, go to adtheorent.com.

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