Mobile

Apadmi acquires Dutch enterprise for the primary time, The Cellular Firm

Manchester-headquartered UK digital merchandise firm, Apadmi, has acquired main Dutch cell enterprise The Cellular Firm.

The main app developer within the Netherlands has turn into a part of the broader Apadmi Group, making up the biggest group of unbiased cell consultants throughout the Netherlands, UK and Europe.

The mixed power of Apadmi and The Cellular Firm signifies that Apadmi Group now has 250 engineers, designers and digital product specialists, laying the muse for additional worldwide development.

The Cellular Firm model will stay in place together with the prevailing administration crew, which boasts ABN-Amro, McCain and Van Ord amongst its shoppers.

Apadmi has seen 65% development over the previous two years and this partnership marks the primary a part of its plan to turn into a world digital product chief, rising to 1,500 professionals in 5 markets. Inside the subsequent 5 years.

This Manchester-based enterprise has established itself on the forefront of net and cell digital product creation, working with shoppers similar to Co-op, NHS, BBC, Domino’s Pizza and Chelsea FC.

Apadmi CEO Garry Partington stated: “We’re delighted to companion with The Cellular Firm. From the primary time we met, the chemistry between the 2 firms was one thing that made us excited. We each mix creativity with engineering excellence to create wonderful options that remedy complicated issues for our shoppers. That is an thrilling time at Apadmi and that is our first step into different markets.”

Kees Van Mourik, CEO of The Cellular Firm, stated: “Our experience in cell and digital merchandise and similarity in buyer base offers work within the journey sector. calendar, life-style, monetary providers, vitality and healthcare, this can be a nice step ahead as we go. to develop collectively.”

Following the opening of Apadmi places of work in Edinburgh, Lisbon and Utrecht earlier this yr, The Cellular Firm’s Amsterdam Headquarters provides Apadmi a stronger foothold within the more and more vibrant market within the Dutch capital.

Apadmi M&A director Jasper van de Luijtgaarden stated: “Many companies are nicely on their option to their digital transformation journey, however with an increasing crew of digital product specialists at the moment in Amsterdam, We stand able to assist that course of throughout Europe.”

The present Cellular Firm management crew will proceed to handle the present enterprise, albeit with extra assist from the Apadmi crew to drive additional development.

Apadmi was suggested on the acquisition by a crew from Ploum and Weightmans led by Sarah Walton.

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