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Creator, 49, who says John Lewis copied his dragon for 2019 Christmas advert, is suing them in authorized battle

A kids’s e-book creator who mentioned John Lewis copied his dragon for his 2019 Christmas advert is suing them in a ‘David and Goliath’ authorized warfare.

Fay Evans, 49, from Macclesfield, Cheshire, launched the self-published image e-book Fred the Hearth-Sneezing Dragon in September 2017.

She claims the advert for the 2019 Christmas marketing campaign bears a “putting resemblance” to her e-book a couple of fire-breathing dragon.

Ms Evans has been waging a authorized battle with the division retailer firm and its design promoting company and revealed yesterday that her declare is listed for a Excessive Courtroom listening to on January 30.

“I really feel extra assured than ever within the validity of my declare,” Ms Evans informed The Occasions.

John Lewis mentioned it could “robustly” defend itself towards the claims, saying the idea for his or her advert was offered to them in early 2016 – a yr and 7 months earlier than Ms Evans revealed her e-book.

Fay Evans, 49, from Macclesfield, Cheshire, launched self-published image e-book Fred the Hearth-Sneezing Dragon in September 2017

She claims the 2019 Christmas campaign ad bears a

She claims the 2019 Christmas marketing campaign advert bears a “putting resemblance” to her e-book a couple of fire-breathing dragon

The John Lewis advert, produced in partnership with sister firm Waitrose, follows Edgar as his enthusiasm for his village’s festivities sees him by accident soften the ice rink, cut back a snowman to a puddle and set fireplace to a Christmas tree .

Edgar finally shuts down in despair, however his pal Ava encourages him to return to the village with the present of a Christmas pudding, which permits him to place his fireplace to excellent use.

Mrs Evans mentioned: “After I first watched the John Lewis Christmas advert in November 2019 I used to be blown away.

“I could not imagine what I used to be seeing in entrance of me. The visible resemblance to the principle character in Fred the Hearth-Sneezing Dragon and the narrative similarity was putting.

In a press release, John Lewis mentioned: “We have now at all times rejected and proceed to reject this. We take nice care and delight in creating our Christmas adverts.

“Ms Evans accepted in courtroom proceedings that the idea for our 2019 Christmas marketing campaign was first offered to us in early 2016 – a yr and 7 months earlier than her e-book was revealed.

Ms Evans has been waging a legal battle with the department store company and its design advertising agency and revealed yesterday that her claim is listed for a High Court hearing on January 30.

Ms Evans has been waging a authorized battle with the division retailer firm and its design promoting company and revealed yesterday that her declare is listed for a Excessive Courtroom listening to on January 30.

John Lewis said it would

John Lewis mentioned it could “robustly” defend itself towards the claims, saying the idea for his or her advert was offered to them in early 2016 – a yr and 7 months earlier than Ms Evans revealed her e-book.

The John Lewis ad, produced in partnership with sister company Waitrose, follows Edgar as his enthusiasm for his village's festivities sees him accidentally melt the ice rink, reduce a snowman to a puddle and set fire to a Christmas tree .

The John Lewis advert, produced in partnership with sister firm Waitrose, follows Edgar as his enthusiasm for his village’s festivities sees him by accident soften the ice rink, cut back a snowman to a puddle and set fireplace to a Christmas tree .

Edgar finally shuts down in despair, but his friend Ava encourages him to return to the village with the gift of a Christmas pudding, which allows him to turn his fire to full.

Edgar lastly shuts down in despair, however his pal Ava encourages him to return to the village with the present of a Christmas pudding, which permits him to show his fireplace to full.

“We didn’t change into conscious of Ms Evans’ e-book till after our advert ran and we’re assured the appliance shall be rejected.”

Danielle Smurthwaite, 39, who self-published Popcorn The Unicorn on Amazon in 2017, additionally claimed that the advert’s story is just like her e-book, as additionally it is a couple of legendary creature who has unwittingly alienated others by their habits earlier than they will management it.

The mother-of-two, who’s a full-time graphic designer and illustrator, additionally recommended that Edgar’s options resembled the dragons she had drawn in her e-book.

She informed MailOnline: ‘In my case, the principle character was a unicorn who goes and sees some dragons and will get actually excited when he sees them blowing bubbles – however then spoils the enjoyable by doing them.

“It is the identical with pixies and dwarves.” Then she realizes she’s good at popcorn, so she makes popcorn. So the story may be very comparable.

“The dragon John Lewis additionally had comparable qualities to my dragon. Tiny wings, silly enamel, identical buildings – they give the impression of being very comparable.

Danielle Smurthwaite, 39, who self-published Popcorn The Unicorn on Amazon in 2017, also claimed the ad's story is similar to her book.

Danielle Smurthwaite, 39, who self-published Popcorn The Unicorn on Amazon in 2017, additionally claimed the advert’s story is just like her e-book.

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