Bert’s Books: Swindon bookshop goes viral with La La Land dance

A bookshop in Swindon has helped brighten up an in any other case wet and grey week with a colourful and cheerful social media viral video.

Bert’s Books in Previous City turned a scene from an independently directed musical movie, with the web advert that includes a complete dance quantity inside.

The video was created by college students at John Wilkes Academy as a part of their diploma, carrying brightly coloured costumes and performing jazz dance theater to the music of the hit movie La La Land.

The video has gone viral among the many Swindon group on Twitter, with 512 shares and 1,216 likes, producing 130,000 impressions on the time of writing.

However how did this little magic come about? Alex Name, aka ‘Bert’ himself, spills the beans.

“The dancers are our common clients and so they needed to do the video as a part of their course, so naturally I stated ‘you possibly can come and do no matter you need,'” she stated.

Swindon Advertiser: Pupils from Wilkes Academy acting in an advert for Bert's Books in SwindonPupils from Wilkes Academy performing in an advert for Bert’s Books in Swindon (Picture: Bert’s Books)

“I had no thought what they have been going to do, however after seeing the colourful fits I instantly thought it could swimsuit me, and after I completed I could not consider something higher.”

The 5 performers have been Matthew Roberts, Callum Quinnen, Ewan Revill, Cole Dilley and Piers Illand, who’re learning for a level in Musical Theater at Swindon’s performing arts academy.

They have been tasked with making a pretend firm and selected social media advertising, Bert’s Books was the right firm to make their video.

“It is a actually full of life, family-friendly retailer with a extremely good aesthetic,” Piers stated. “It is also LGBTQ+ pleasant, so all of us needed to advertise its group and friendship.

“La La Land was our inspiration for this, we needed all the things to be as enjoyable and vibrant and colourful as potential, so we had totally different coloured fits. Nevertheless it was simpler to be within the retailer.”

Piers continued: “We did it as a part of our course, however because it got here out we have been approached by different companies, so now we’re considering it could possibly be one thing that lasts, utilizing our expertise with dance and musical theater to create our USP promotional movies for small companies, which is what we really feel units us aside.”

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