British bicycle producer Bowman Cycles is again in enterprise eight months after the corporate was liquidated after an extended battle with provide chain points throughout the Covid-19 pandemic.
In a put up shared yesterday on the model’s Fb web page – the primary written social media replace in regards to the firm since July 2021 – the brand new house owners declared that “Bowman is again” and “actually excited to get the Bowman model again on monitor”. and we hope we will all the time welcome our clients once more”.
In an announcement posted on the model’s web site yesterday, proprietor Lee James ‘Jim’ Crossland introduced that Bowman Cycles Ltd is “a brand new buying and selling firm with a longtime identify.”
The brand new commerce identify was included by Crossland in early April, three months after BB Velo, the corporate’s Neil Webb-owned commerce identify, was appointed as a voluntary liquidator.
> Bowman Cycles liquidates after ‘absolute cluster’ of provide chain points
In November final yr, Bowman founder and managing director Webb instructed street.cc about his model’s provide chain issues, claiming it had a devastating impact on their capacity to meet orders, however harassed that he was making an attempt to “work out find out how to refinance.” work.
Webb was responding to a collection of complaints from clients of the favored bike model claiming that they had been despatched incorrect builds and poorly packaged bikes, and once they later contacted Bowman for assist, they had been met with a wall of silence.
In an interview with street.cc final yr, Webb set a 10- to 14-day deadline for restructuring Bowman Cycles or searching for additional help, which ultimately led to the corporate’s liquidation.
Following Bowman’s disgruntled winter, the corporate – in identify at the very least – appears to have been reborn from the ashes because it enters the autumn.
> An absolute cluster: Bowman Loops talks about provide chain points after sad clients complain
In July, new proprietor Crossland shared a brief weblog put up on the model’s sparsely populated web site. Within the put up, he harassed that Bowman Cycles Ltd is a brand new firm with no entry or affiliation to Webb’s BB Velo stake.
Crossland mentioned the corporate, which retains the unique Bowman’s social media presence and branding fashion, will give attention to aluminum and metal gravel and street bikes, in addition to attire, and will probably be headquartered in Sheffield.
He additionally harassed that the model’s mission is to promote bikes and clothes “truthfully and transparently”.
After a brief hiatus to summer time, one other weblog put up emerged two weeks in the past, principally based mostly on concepts for the reborn model’s first gravel bike – full with a obscure and extremely cryptic Fb put up of a photograph of a bunch journey within the Peak District.
In a 3rd put up yesterday, Crossland expanded on the explanations for adopting the Bowman identify and the backlash it acquired from the biking group.
He admitted that the response to his first social media put up was considerably combined, with some questioning the affiliation with an ‘imperfect’ model identify, whereas others sharing their appreciation for older Bowman bikes. Others, it appears, had been simply confused.
Within the assertion, Crossland, an avid buyer of Bowman, introduced that it had bought the corporate’s mental property after receiving a name from liquidators.
> When will the UK’s bike scarcity finish?
“I knew some individuals would really feel just like the identify was tarnished,” she says. “However Bowman is a longtime biking model with a recognizable font and an important ‘get out and journey’ mentality.
“That is why I purchased the mental property rights. Phrases from my bike business buddy [were] echoing in my head, ‘if you wish to do it, be sure you do it since you wish to, not simply because the identify is suitable’.
“Though some individuals thought it was tarnished, I received the identify as a result of I wished to take it as a relentless concern. This isn’t unusual – it’s really quite common. Holdsworth and Viner Cycles stopped buying and selling and had been later introduced again as a relentless concern by Planet X.
He continued: “Bowman was a longtime model till final yr – with a longtime social media presence – and so does Bowman, as the whole lot has a narrative and timeline. Holding the identical Fb and Instagram web page exhibits his previous and his journey to the place we at the moment are. .
“So sure, some individuals might not like the thought of preserving the identical identify, font, social media pages, and so forth, however I find it irresistible – it exhibits her journey to the place we at the moment are – warts and all.”