Cell tech firm acquires Dutch app developer in newest European enlargement

Manchester-based digital merchandise firm, Apadmi, has acquired Dutch cell enterprise The Cell Firm, for an undisclosed quantity.

Apadmi says the Dutch app developer has change into a part of the Apadmi Group, creating the biggest group of unbiased cell consultants throughout the Netherlands, the UK and Europe.

The mixed pressure signifies that Apadmi now has 250 engineers, designers and digital product specialists, laying the muse for additional worldwide development.

The Cell Firm model will stay in place together with the prevailing administration crew, which boasts ABN-Amro, McCain and Van Ord amongst its shoppers.

Apadmi has seen 65% development over the previous two years and this partnership marks the primary a part of its plan to change into a world digital product chief, rising to 1,500 professionals in 5 markets. Throughout the subsequent 5 years.

The corporate has established itself as a pacesetter in net and cell digital product creation, partnering with shoppers comparable to Co-op, NHS, BBC, Domino’s Pizza and Chelsea FC.

Apadmi CEO Garry Partington mentioned: “We’re delighted to accomplice with The Cell Firm. From the primary time we met, the chemistry between the 2 corporations was one thing that made us excited.

“We each mix creativity with engineering excellence to create wonderful options that remedy advanced issues for our shoppers. That is an thrilling time at Apadmi and that is our first step into different markets.”

Kees Van Mourik, CEO of The Cell Firm, mentioned: “Our experience in cell and digital merchandise and similarity in buyer base offers work within the journey sector. calendar, life-style, monetary providers, vitality and healthcare, it is a nice step ahead as we go. to develop collectively.”

Following the opening of Apadmi places of work in Edinburgh, Lisbon and Utrecht earlier this yr, The Cell Firm’s Amsterdam Headquarters offers Apadmi a stronger foothold within the more and more vibrant market within the Dutch capital.

Apadmi M&A chief Jasper van de Luijtgaarden mentioned: “Many companies are making good progress with their digital transformation journey, however with an increasing crew of digital product specialists now primarily based in Amsterdam , we stand able to assist that course of throughout Europe.”

The present Cell Firm management crew will proceed to handle the present enterprise, albeit with extra assist from the Apadmi crew to drive additional development.

Apadmi was suggested on the acquisition by a crew from Ploum and Weightmans led by Sarah Walton.

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