A brand new audiobook platform that goals to create a “pleasant, welcoming and impartial strategy to bookshop” has been launched, as audio big Spotify additionally enters the rising audiobook market.
Spiracle carries titles from quite a lot of publishers, but additionally impartial presses and gives a spread of literary fiction and non-fiction, together with books in translation.
Director Kate Bland mentioned that the intention is to not supply “each guide that has ever been made into audio, however we’re deciding on what we hope shall be an exquisite vary of worldwide books and translations”.
Spiracle produces numerous audiobooks in partnership with impartial publishers, and operates on a subscription mannequin the place customers pay a month-to-month or annual payment for entry. Folks may purchase titles on a one-time foundation.
Bland mentioned that the corporate is “as a result of there are guide lovers who wish to go purchase Basque books and be a part of a literary environment the place the pleasure you possibly can have contained in the books and solely life and the world”.
He mentioned he hoped the corporate would succeed due to “individuals’s want to have impartial platforms.”
Spiracle formally launches on October sixth, and it is not the one new participant round; final month Spotify additionally began providing audiobooks to US clients.
The streaming service has a catalog of greater than 300,000 audiobooks, and customers must purchase them individually in the event that they wish to take heed to them, even when it’s a paid model of Spotify.
Nir Zicherman, Spotify’s vp and world head of audiobooks and closed content material, mentioned the corporate had “at all times believed that the potential of audio is limitless” and noticed a “large untapped market”.
In response to Nielsen, which tracks guide gross sales, “audiobook purchases within the UK have been at their highest 12-month interval on document” between July 2020 and June 2021. Though they presently solely have a 6% share of the UK guide market, Nielsen mentioned. “The format has definitely discovered its place within the guide market, particularly after gaining a ton of recent followers through the pandemic lockdowns.”
Final 12 months Spotify additionally purchased Findaway, which was based in 2005 and constructed Playaway, described as a “built-for-play, pre-loaded audiobook participant”. It now distributes digital audiobooks and has a self-publishing platform for impartial authors known as Findaway Voices. Spotify’s acquisition of Findaway has not but been permitted by the US Division of Justice.
The audiobook market has been dominated by Amazon subsidiary Audible for years, and different firms, particularly smaller ones, have had a tough time catching up.
In 2021, the app hibooks, which initially operated on an all-you-can-eat mannequin for £8.99, shut down. The UK was the third largest market, but it surely mentioned in a press release on its web site that “resulting from unexpected circumstances, we sadly have to shut our service sooner than anticipated”. Hibooks mentioned that the builders shall be “engaged on a brand new platform to supply free audio content material, together with a few of your favourite traditional titles”, though there may be presently no info on this.
There are different smaller audiobook platforms nonetheless in enterprise, a few of which function on a subscription mannequin and others on a title-by-title foundation.
These embody Storytel, which is accessible in 25 nations world wide, though the UK shouldn’t be but certainly one of them. It has greater than 50,000 titles obtainable for listening, and makes use of a streaming mannequin. It additionally works with the Mofibo model.
Audiobooks.com prices customers £7.99 per thirty days, which covers one “premium” and one “VIP” guide, an unique possibility, every month. Customers may buy credit so as to add to their subscriptions, as one credit score permits entry to an audiobook.