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Piggy raises $7.7 million for cellular content material creation app

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Piggy has raised $7.7 million for a cellular content material creation app that permits customers
to simply create paperwork, displays, invites, and so forth., straight from their cell phone
telephones.

The Piggy Platform launches at present on ProductHunt. It’s obtainable for obtain worldwide on
Apple App Retailer and Google Play Retailer as free, non-monetized companies.

Software program investor Perception Companions led the spherical, and different buyers embrace Remagine Ventures, Stardom Ventures, and others.

The Tel Aviv, Israel-based firm says it empowers customers to create and share intuitive and interactive cellular paperwork to speak their distinctive concepts, tales and ideas whereas leveraging utilizing social media requirements.

“With Piggy, you may create paperwork the identical method you create social media posts. Its
transportable, interactive, helps all car sorts and makes attaining beautiful achievements simple and enjoyable
outcomes,” CEO Shaul Olmert stated in an announcement. “The corporate dashboard created with Piggy demonstrated the capabilities of the platform to buyers and satisfied them of the potential of the product.”

Tel Aviv-based startup, based in late 2020 by Shaul Olmert and Ilan Leibovitch, each
second time entrepreneur, based Playbuzz (now Ex.co) and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 individuals.

“Piggy permits pure cellular content material creators, unleashes creativity and interactivity
Jeff Horing, managing accomplice at Perception Companions, stated in an announcement. “As cellular units take over many features beforehand enabled by computer systems, Piggy is reinventing doc creation for this period.”

Product Supervisor Ilan Leibovich added in an announcement: “Individuals create content material for a few years
varieties for each private {and professional} functions. Our objective is to permit them to create it on
their cellphone and share it immediately with anybody. When customers share their creation, recipients need not obtain the app, register or have a social media account to get pleasure from it.”

The app contains options like polls, audio and picture enhancing, and native digicam integration, in addition to quite a few templates that assist anybody create stunning content material with out design expertise.

I requested Olmert what the inspiration was. He pointed to this video of a younger woman on TikTok.

Olmert stated in an e-mail that the TikTok video was made by an American teenager. She was requested to put in writing an essay for the college about “how quarantine has affected you.” As an alternative of writing, she used TikTok and generated tens of hundreds of thousands of likes.

“What I see in there’s a demonstration that Gen-Z can actually unleash their intelligence and creativity when given the choice to specific themselves utilizing instruments,” he stated. appropriate for them. “And I believed: let’s make an app that permits them to try this for all functions, not simply social media.”

When requested in regards to the contest, Olmert stated, “We need to be a contemporary different to phrase processors and presentation apps like Powerpoint.” The goal is Gen-Z and millennials are “cellular natives”.

Olmert stated the corporate operates within the courageous new class of “cellular content material,” or content material created on cellular units, used on cellular units, and utilizing options, cultures and habits. use of cellular platforms.

He notes that many platforms can be found to content material authors, a few of which have comparatively good cellular consumer interfaces. Nevertheless, they largely mimic print and desktop codecs.

“Our objective is to complement the language of paperwork, displays and formal communication with the keenness and inclusion of cellular tradition,” he stated. “Give it some thought. For instance, you may create your resume on LinkedIn, but it surely seems 100% like a conventional resume format – customary, boring, technical, away from any private and reactionary expressions. the character of the job applicant.
He added, “The objective of this content material is to replicate who you’re and what your capabilities are, in order that viewers can actually gauge your potential for a cultural and organizational match. theirs or not. With Piggy, a younger job applicant who grew up with cell telephones and used to specific himself on social media, can use options like selfie movies, interactive parts and animations, and so forth., to create cellular resumes which might be far more expressive, genuine and actually replicate who they’re.

Piggy would not count on individuals to put in writing novels or PhD theses on their cell telephones. That was not Piggy’s objective.

“However while you’re engaged on a college paper, letter, presentation, observe, diary entry, picture album, or many different kinds of content material that folks have a must create frequently, Piggy provides a seamless, accessible resolution,” he says. “From a subtitled meme to a full guide report, there is no such thing as a restrict to the size and content material of Piggy creations.”

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