John Leonard seems within the Pepsi Netflix collection The place’s My Jet, which follows his makes an attempt to persuade the smooth drink firm to provide him a army jet.
Netflix Pepsi documentary miniseries, The place’s My Jet? follows two associates, John Leonard and Todd Hoffman, as they embark on a whimsical concept to sue Pepsi over a army airplane. The unbelievable true story befell within the Nineties, when Pepsi poured thousands and thousands into promoting to win over Coke drinkers.
Who’s John Leonard?
John Leonard was a scholar when he took over the multi-billion greenback smooth drink firm PepsiCo within the Nineties. Leonard noticed Pepsi’s 1996 business displaying that customers may earn Pepsi Factors by shopping for can bottles of the beverage refreshments and exchanging factors for various rewards.
The advert confirmed that 90 Pepsi factors may get you a t-shirt, 120 factors might be exchanged for a pair of sun shades, and 1,400 factors was price a leather-based jacket. On the finish of the advert, a young person lands a Harrier Jet in entrance of a college and jokes “it positive hits the bus”. Then, crucially, textual content flashes up stating that the airplane might be traded for 7 million Pepsi factors.
It might have price him thousands and thousands to purchase sufficient cans of Pepsi in bulk, pay warehouses to retailer them and rent workers to scrub the coupons – discouraged, he discovered one other option to beat the system.
Pepsi additionally said that Pepsi factors might be bought for 10 cents every, so Leonard teamed up together with his good friend and enterprise proprietor Todd Hoffman. The pair met whereas climbing and, regardless of Todd being 20 years older, they turned shut associates.
Leonard and Hoffman tried to provide Pepsi the $700,000 test, however have been rebuffed by the corporate, which stated the advert was an apparent joke. The case finally went to trial in 1999.
Did John Leonard take a Harrier airplane?
No, John failed in courtroom, the case, which turned often known as the Pepsi Factors Case, was presided over by Choose Kimba Wooden. Whereas Leonard argued that he was entitled to a Harrier airplane as a result of there was no disclaimer within the advert, Wooden sided with PepsiCo.
She stated no affordable particular person would imagine the advert constituted a severe supply. Hoffman stated Wooden supported Pepsi within the case as a result of she was a company lawyer.
What occurred to John Leonard?
It has been 25 years since Leonard confronted Pepsi and he appears to have gotten over the Harrier’s absence. Now 48, he lives in Talkeetna, Alaska and works as a nationwide park ranger.
He has a spouse named Dottie and the couple has a daughter and a son. He and Hoffman remained associates and just lately launched into an expedition to climb Mount Vinson, Antarctica’s highest peak.
Chatting with The Guardian this month, Hoffman stated of Leonard: “He is undoubtedly loopy. He has a job. He has a good looking household. He has a home and pays a mortgage and goes to work day-after-day, however he has some actual psychological stuff. Means exterior the field.”
Leonard and Hoffman each seem within the Netflix documentary — within the trailer, Leonard explains that he actually simply wished the airplane. He has since stated that he really believes he might be profitable and did not pursue Pepsi as a result of he wished publicity.